About the project
Zieda’s Beauty Lounge is a concept salon focusing on hair, body, face makeup, and nail services, located in Jumeirah, offering premium beauty services for women in the UAE. Zieda’s Beauty Lounge has partnered with Balmain Hair Couture, Goldwell, Kevin Murphy & Nashi as part of their launch portfolio.
Redefining luxury in the UAE’s hair and beauty scene delivers exceptional quality services to its clients across the emirate and beyond.
Design & creativity
- Broadcast the premium segment: high service, the best products, professional experts, and perfect results
- Attract all segments of the target audience
- Increase the amount of the average client’s check
Harmonious style and light and color uniformity convey premium segment and expertise.
It is essential to adhere to a unified color palette, emphasizing black.
Brand concept
The salons USP’s includes a stellar team of internationally trained and renowned stylists and therapists featuring 20 years of combined experience, all of whom are therapists and educators in their own right and trained and experienced within the best of beauty.
The salon also prides itself on values of personalized care and attention to detail when dealing with clients and envisions to imbibe the brand values to every single person who walks through the doors of the immaculate new premise.
Mockups with form designs for different departments:
- Nails department
- Hair section
- Eyelash enhancement department
- Front desk
- Cosmetologist
- Massage therapist
- Housekeeping department
created suit (blazer and pants with a scarf on the neck option or a classic dress with the length of the dress reaching the knee also with the scarf)
The colors for the uniforms were guided by the salon brand book but also considered the specifics of each department
This was a task to create cups with motivational phrases
concept
Propose to use “expensive photos” content. To save a budget, buy some of these photos on stocks.
Introduce photos of the specialists at work (the process of makeup, styling, haircuts) and individually-themed shoots at the workplace.
Particular attention should be paid to products. There are always questions about it from clients, so we need to close this at the expense of the content. Photos must be unconventional and often have creative backgrounds, details, and positioning.
The main thing is to keep the feeling of living photos. It is essential to take in the frame textures (skin, cream, eyebrows, hair, foam) and to bring them into focus. Particular attention should be paid to color.
Visual identity
- Broadcast the premium segment: high service, the best products, professional experts, and perfect results
- Attract all segments of the target audience
- Increase the amount of the average client’s check
Social media targeting
Zieda’s
beauty lounge
- Reached 368,598 users
- Advertising was seen by 1,192,407 people
- We also received 6,111 clicks from ads
- Reactions to publications amounted 4,646
- Video views 155 729
- Post saves from ads 42
- Post comments from ads 22
- Post shares from ads 92
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