About the project
ZIEDA’S Aesthetics Clinic is where the team can treat you more than a family by giving you the highest standards of hospitality. Using cutting-edge technologies, the latest aesthetic devices in the market, and the experience of highly-qualified doctors.
ZIEDA’S Aesthetics Clinic is UAE’s premium health care service provider. State of the art facility equipped
with the latest technology.
The logo is made in a font style. It conveys the impression of
reliability and
confidence in the right choice. The apostrophe has the form of a swallow. An elegant descriptor complements
the logo and makes it clear. The text part is the naming of ZIEDAS + the CLINIC descriptor.
Design & creativity
- Prepare the offline project for a presence online. Develop corporate identity, concept and landing page, form the voice of the brand, reflecting all the values Set up content posting, that meets the specifics of all sites
- Increase audience engagement in accounts, increase brand awareness and form a community
- To reach a sustainable receipt of applications and entries through the pages
- Analyze the market niche and competitors. Create a brand book, visual concept, and all elements of the identity. Develop the TOV
- Introduce regular rubrics, that will resonate with the audience and get into frequent postings
- Monitor new trends, competitor content and publish viral material
- Interest, retain and bring to the appointment of potential customers
- Arrange customer journey
ZIEDA’S – THE NEW YOU
Zieda’s Clinic is committed to constantly investing in technologies and ultra-modern equipment. Zieda’s clinic is always ready to enrich the well-being of its clients.
Single harmonious style and uniformity in light and color convey a premium segment and expertise
concept
- Make the feed more uniform and aesthetically appealing
- Broadcast a premium segment
- Show men in profile
- Add life content
Minimalistic design that doesn’t distract attention from the photo. The text can be both introductory or entirely decorative. Broadcast essential and helpful information for subscribers.
To increase audience trust, we introduce the process of doctors’ work into the feed. The video format allows showing the internal life of the clinic, patients’ reactions to the process, and the results of procedures.
Visual identity
There was no visual concept in the feed and in the stories, and there was no unified style for the other elements. There was no brand voice or overall strategy.
There was no specialized content for different platforms.
The pages didn’t convey the brand’s core values and concept.
Based on the analysis, recommendations from clients and brand values, we developed information blocks and a profile header, an individual visual concept for the feed and stories.
Implemented internal widgets, changed the content and covers of the actual ones, made taplink, developed the brand voice, added products and additional mechanics to promote the page and build communication with the audience.
PACKAGING STORIES
During the period
of cooperation published
2.8K
STORIES
Daily
on every project
4-6
STORIES
ORIGINAL PROFILE PACK
STATISTICS
In light of our work
Average coverage
per stories
800-1.5K
PEOPLE
Average coverage
at the posts
20K-80K
PEOPLE
web development
Developed a website in 3 languages and received a license
to publish it by the date of the clinic’s opening.
In our work we focused on the brand values,
as well as usability on all devices.
Design system
Briefing conversation
Discuss the business, its strengths and weaknesses, and the client’s requirements. Clarification of the information that needs to be specified on the site.
The company’s brand book and Instagram were used to determine the style of the future site.
Results
- • Design
- • Prototypes
- • Created an account on the CMS
- • Connection of domain and subdomains for Russian and Arabic versions of sites
- • Added a favicon
- • Transferred design to CMS
- • Adapting the site for the mobile version
- • Setup animation
- • SEO
We will be glad to help you!
Let’s create yourbrand together