Italy restaurant
About the project
The Italy&Co restaurant chain approached LAVA with a request to promote 3 restaurants:
BRUXX, ITALY, and HITCH.
Each restaurant has its signature style, prepares unique dishes, and has its
atmosphere and message.
ITALY — every season the restaurant introduces a new concept and updates the feed. The project’s ideology is homely simplicity wrapped in an attractive package. The general line is high-quality service, friendly staff, and the flagship product — pizza and pasta. Therefore, the Instagram account had to reflect all the restaurants and broadcast their values.
- soft and light shades;
- natural light;
- macro photos of food and products that conveyed their quality and genuineness;
- photos of the team and guests, which created a friendly atmosphere;
- video format.
We started implementing the concept after approving it. We selected photographers to get the desired result and conducted a photo shoot at several restaurants on one shooting day.
The result pleased us and the client: an airy feed with the smiles of the staff, juicy food, and beautiful details of the restaurant.
Production
Atmospheric reliance
Show separate parts, bread, drinks, and food. The focus is on the dishes and products. Emphasis is also placed on the people, the welcoming atmosphere and sunny Italy, where everyone is friendly and sociable.
In the feed of the family restaurant ITALY, we inserted warm photos of young guests and their parents.
Focus on
people
Show separate parts, bread, drinks, and food. The focus is on the dishes and products. Emphasis is also placed on the people, the welcoming atmosphere and sunny Italy, where everyone is friendly and sociable.
In the feed of the family restaurant ITALY, we inserted warm photos of young guests and their parents.
Interesting rubrics
to engage subscribers
The goal was to make it not only “tasty” but also enjoyable for subscribers to follow the restaurants’ accounts on social networks.
We incorporated into the content plan such columns that could not only convey the atmosphere of the restaurants but also engage the subscribers.
In the content plan for ITALY, we introduced the headings “Italian Playlists”, “Italian Stories” and “Traditions of Italy”.
Recognizable Tone
Of
Voice in posts
Feed with the smiles of the staff, juicy food, and beautiful details of the restaurant
For the audience to recognize the restaurants from the texts, we developed small “tricks” for each post establishment.
In the posts for ITALY, we had words in Italian.
Thanks to this little twist, the atmosphere of the restaurants has made them distinctive from their competitors.
soft and light shades
friendly atmosphere
quality and genuineness
natural light
photos of the team and guests
macro photos of food
Would you like to get the same result?
Message us by clicking on the link,
and tell us the field
of your business and
the question you’d like to solve.
We will be glad to help you!
Let’s create yourbrand together